310-753-3300 tori@youngstrategy.com

MY WORK

How we transitioned a conventional global nonprofit into a bold and relevant wellness advocate.

How we lifted a “has-been’ ski resort back to its glory by realigning with true audience needs.

How we won the pitch by uniting Arizonans with a bold rally cry for their underdog hockey team.

How we flipped the strategy of a stagnant B2B brand and beat their sales goals by over 550%.

How we turned a little-known supplement company, into a relatable, empowering partner brand.

SPECIALTIES

RESEARCH AND INSIGHTS
BRAND POSITIONING AND MESSAGING
TARGET AUDIENCE PROFILING AND UNIQUE SUBSEGMENTS
CONSUMER PERSONAS AND JOURNEY MAPS
BUSINESS STRATEGY / LAUNCH
PRODUCT STRATEGY / LAUNCH
INSPIRED BRIEF WRITING
NAMING AND TAGLINE DEVELOPMENT
TRENDS AND FORECASTING

ABOUT ME

Nice to meet you! I’m a seasoned strategist with over 20 years of experience – yet I still get giddy over a brief like a kid tearing open their first box of crayons. I love to dig deeper and ask the hard questions if that means we will find a richer insight and achieve better work.

Strategy is a complex beast. But I believe a great strategy is simple. I love sifting through the data and unearthing that slippery human insight that is profound yet deeply relatable. I pride myself on being a skilled storyteller, bringing briefs and strategies to life on the page, as well as a strong, engaging presenter/new business pitcher. People have described me as consistent, approachable, reliable and fun. A combination of getting it done, doing it right and enjoying every moment doing it.

It’s hard to talk about yourself for so long without feeling a bit ridiculous. So instead, I’ll leave it to some of my former co-workers / collaborators to pick it up from here. And if I sound like someone you’d like to strategize with, let’s chat!

  • I was blown away and inspired by your ability to speak to clients about their own business. You are confident and incredibly well spoken which gives the client assurance.
  • You have an uncanny ability to step into the shoes of the consumer and truly understand what they are looking for in a brand, product or service.
  • Client or colleague, you can break down strategy and make it interesting and relevant.
  • Your technique for giving us information and then backing away until we needed feedback was a perfectly choreographed dance.
  • You truly think outside of the box (but still within client’s reach).
  • You are a fierce advocate for the strategy practice in the agency, and always fight to elevate it.
  • You’ve always found that “A-HA!” moment that most others don’t find right away.
  • No matter what trench we were in, I was always glad to be in it together.